In a rather disquieting story that hit the wires today, the BBC has reported that the city fathers of Venice, Italy have accepted a two-million Euro sponsorship deal with soft drink beverage king Coca Cola. Apparently, the deal allows Coke to place over 60 vending machines around the city, possibly in Saint Mark’s Square (even though tourists are not allowed to picnic there).
In defense of the city, over twenty-million tourists visited in 2008 and the city claims that the Italian govenment is not doing enough to help repair and refurbish the city – hence the commercial agreements with Coke and others to help offset some of these costs. The full story can be found here.
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